Daniel Lamarre is the Executive Vice-Chairman of the Board of Cirque du Soleil, a position he took after serving for nearly two decades as the circus and entertainment company’s President and CEO. Cirque du Soleil Entertainment Group is long established as one of the world’s most respected creative organizations. Now in its fourth decade, Cirque du Soleil has expanded in a wide range of creative endeavors ranging from movies to apparel and from boutiques to nightclubs.

But the essence of what the company does has stayed constant: invoking the imagination, provoking the senses and evoking the emotions of people around the world. Lamarre is also the author of Balancing Acts: Unleashing the Power of Creativity in Your Life and Work, which describes how others can unleash Cirque’s creative management techniques, even if they’re not in the business of clowns and acrobats.