A passionate, articulate advocate for problem-solving, innovation, and effective leadership, Carly Fiorina was the first woman ever to lead a Fortune 50 company when she was recruited to lead Hewlett-Packard (HP) in 1999. Under her leadership, revenue grew, innovation tripled, growth quadrupled, and HP became the 11th largest company in the U.S

Her breadth of experience spans from marketing to manufacturing; from sales to strategic planning; from HR to R&D; from finance to engineering to supply chain and logistics. She has led teams and organizations in the private, public and social sectors. Today she is the Founder and Chairman of Carly Fiorina Enterprises, and of Unlocking Potential, a non-profit organization that invests in human potential by supporting local leaders who are solving problems in their communities and places of work.

Leading for the Future

• How to increase the problem-solving and leadership capacity of organizations
• What it takes to help others reach their highest leadership potential
• A blueprint for navigating uncertainty, managing change, and building a high-performance culture
• What it takes to drive transformational change

An expert on Leadership and Positive Psychology, Tal Ben-Shahar combines scientific studies, scholarly research, self-help advice, and spiritual principles to teach people how to optimize their success and happiness. Ben-Shahar received his PhD in Organizational Behavior from Harvard University and today consults and lectures around the world to executives in multinational corporations, Fortune 500 companies and educational institutions.

A serial entrepreneur, Ben-Shahar is the co-Founder and Chief Learning Officer of Happiness Studies Academy, Potentialife, Maytiv, and Happier.TV. He is also the author of the international best seller, Being Happy and Happier, No Matter What.

The Science of Happiness: Navigating Change with Resilience and Purpose

• Cultivating resilience: strategies for cultivating hope and purpose in challenging times, enabling fulfillment, well-being, and success
• Effective goal setting: techniques for achieving meaningful goals while maintaining a healthy work-life balance
• The Science of Happiness: practical tools for better productivity and better living
  Growth and self-improvement: the roles of innovation and adaptation in personal and organizational growth
  
• Nurturing positive relationships: strategies for fostering healthy connections with colleagues, teams, and partners

For the past two decades, Charlene Li has been helping people see the future. Named by Fast Company as one of the most creative people in business, Li is an expert on digital transformation and disruptive growth strategies. Currently, Li serves as Chief Research Officer at PA Consulting, where she leads the company’s thought leadership program. She was also the Founder of Altimeter Group, an analyst firm that was acquired in 2015 by Prophet.

She’s the author of the New York Times bestseller, Open Leadership, as well as Groundswell, and The Disruption Mindset. Her upcoming book, Megatransformation: A Rigorous & Practical 90-day Strategy for Thriving with Generative AI, co-authored with Katia Walsh, provides a comprehensive guide to generative AI, with a special focus on business strategy and the leadership capabilities needed to succeed in this rapidly evolving landscape.

Strategies for Thriving with Generative AI

• AI’s transformative potential: Opportunities and challenges for organisations
• Developing a rigorous AI strategy that aligns with organisational values and resources
• anaging evolving workplace dynamics in the AI era
• Exploring ethical decision-making in AI-related initiative

Peter Weill es investigador científico y presidente emérito del Centro de Investigación de Sistemas de Información en Sloan School of Management del MIT. Su trabajo está enfocado en ayudar a las organizaciones a diseñar estrategias digitales para adaptarse al actual ecosistema empresarial.

También ha impartido talleres para comités ejecutivos y consejos de administración de más de 50 empresas de todo el mundo, y ha participado en los CEO summit de Microsoft y SAP.

Creating a Future-Ready Organisation

• Creating a winning digital strategy: Tools companies can use to tackle threats and leverage opportunities
• Developing a digital operating model to increase revenue and drive growth
• Steps decision makers need to take on their journey to becoming a digitally-savvy, future-ready organisation
• Forging partnerships and building a shared ecosystem so everyone can thrive

Marcus Collins es experto en marketing, transmisión cultural, estrategia de marca y comportamiento del consumidor. Es director de estrategia en Wieden+Kennedy New York y profesor de Marketing en la Ross School of Business de la Universidad de Michigan. Además, Collins trabajó como director de estrategia digital para Beyoncé.

His acclaimed book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be analiza la influencia de la cultura en el consumo y revela las pautas para influir en el comportamiento del consumidor. Collins ha recibido los premios 40 Under 40 de Advertising Age y Crain's Business 40 Under 40. Recientemente se ha incorporado al Advertising Hall of Achievement de American Advertising Federation.

El futuro de las marcas

• Por qué la cultura es el vehículo más poderoso para influir en el comportamiento y qué significa esto para las marcas.
• La física subyacente del funcionamiento de la cultura y cómo aprovechar su influencia para que la gente pase a la acción.
• Qué necesitan las marcas para interactuar eficazmente con las comunidades.
• Entender el consumo como un acto cultural - y las implicaciones para las marcas del mañana
• De Beyonce a Fortune 500: Lecciones prácticas sobre el terreno