What is the World Business Forum?
Organized and curated by WOBI each year in cities across the Americas, Europe and Asia, World Business Forum is a two-day event that brings together thousands of restless minds united by their passion for business.
- Learn from and be inspired by some of the world’s most renowned figures from business and beyond – a blend of content comprised of CEOs, entrepreneurs, innovators, thinkers, artists and sportspeople
- The conference focuses on the issues most relevant to today’s businesspeople, stimulating new thinking and inspiring action
- It provides a unique networking environment to connect with like-minded professionals
Quién asiste
World Business Forum le ofrece una experiencia de aprendizaje única. Durante dos días, miles de líderes y ejecutivos de todas las industrias se reúnen en torno a una agenda cuidadosamente seleccionada con los temas a la vanguardia del management.
What you will learn
Aprenda e inspírese de la mano de los principales expertos en management del mundo.
Our inspiration for 2023: Purpose, navigating uncharted waters
Determination of purpose is the beginning of success. It shows us the path we should follow and sets a goal to achieve in the future. It is the force that inspires innovation and creativity in people and organizations. A shared purpose makes us capable of achieving any goal.
AGENDA
World Business Forum New York 2023
DAY 1
WEDNESDAY, NOVEMBER 15
SCHEDULE
SPEAKERS
Disciplined Action: Accelerate, renew, and extend the flywheel with discipline and creativity
09:00am - 10:30am90 min
JIM COLLINS
Business Excellence in Turbulent Times
- Disciplined People: Right People on the Bus, led by Level 5 Leaders
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
- Disciplined Action: Accelerate, renew, and extend the flywheel with discipline and creativity
- Building Greatness to Last: the foundations for an enduring great visionary company
Business Excellence in Turbulent Times
- Disciplined People: Right People on the Bus, led by Level 5 Leaders
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
- Disciplined Action: Accelerate, renew, and extend the flywheel with discipline and creativity
- Building Greatness to Last: the foundations for an enduring great visionary company
10:30am - 11:15am45 min
BREAK
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- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
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- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
11:15am - 12:15am60 min
GINNI ROMETTY
Leading Positive Change
- Exercising good power: How to drive meaningful change in positive ways
- Meeting the challenge of building belief and trust on the path to real change
- How to engage multiple stakeholders when implementing a new strategic direction
- Making tough choices and staying resilient when times are tough
- How good power can scale to address urgent societal issues, even in polarizing times
Leading Positive Change
- Exercising good power: How to drive meaningful change in positive ways
- Meeting the challenge of building belief and trust on the path to real change
- How to engage multiple stakeholders when implementing a new strategic direction
- Making tough choices and staying resilient when times are tough
- How good power can scale to address urgent societal issues, even in polarizing times
12:15am - 1:45pm90 min
LUNCH
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- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
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- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
1:45pm - 3:00pm60 min
MARCUS COLLINS
THE FUTURE OF BRANDS
- Por qué la cultura es el vehículo más poderoso para influir en el comportamiento y qué significa esto para las marcas.
- La física subyacente del funcionamiento de la cultura y cómo aprovechar su influencia para que la gente pase a la acción.
- Qué necesitan las marcas para interactuar eficazmente con las comunidades.
- Entender el consumo como un acto cultural - y las implicaciones para las marcas del mañana
- From Beyonce to the Fortune 500 – sharing practical lessons from the field
THE FUTURE OF BRANDS
- Por qué la cultura es el vehículo más poderoso para influir en el comportamiento y qué significa esto para las marcas.
- La física subyacente del funcionamiento de la cultura y cómo aprovechar su influencia para que la gente pase a la acción.
- Qué necesitan las marcas para interactuar eficazmente con las comunidades.
- Entender el consumo como un acto cultural - y las implicaciones para las marcas del mañana
- From Beyonce to the Fortune 500 – sharing practical lessons from the field
3:00pm - 4:00pm60 min
WILL GUIDARA
The Remarkable Power of Giving People More Than They Expect
- Why every business can choose to be a hospitality business
- What it takes to transform ordinary transactions into extraordinary experiences
- Creating a culture that is capable of delivery and sustaining the highest levels of service
- why the answer to some of the most pernicious business dilemmas is to give more not less
- How to find the magic in what we do—for ourselves, the people we work with, and the people we serve
The Remarkable Power of Giving People More Than They Expect
- Why every business can choose to be a hospitality business
- What it takes to transform ordinary transactions into extraordinary experiences
- Creating a culture that is capable of delivery and sustaining the highest levels of service
- why the answer to some of the most pernicious business dilemmas is to give more not less
- How to find the magic in what we do—for ourselves, the people we work with, and the people we serve
4:00pm - 4:30pm30 min
BREAK
_
- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
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- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
4:30pm - 5:30pm90 min
SIMON SINEK
Leading and Managing Talent Through the Infinite Game
- Explore a new way of looking at your leadership, your organization, and the environment in which it operates
- Examine the practices that are building trust and those that may be breaking trust, and how to maintain and rebuild trus
- Learn how to build stronger relationships, which are the basis for the The Courage to Lead
- Learn how to combat the inevitable stresses and dangers that threaten your organization, team, and each individual in your charge
Leading and Managing Talent Through the Infinite Game
- Explore a new way of looking at your leadership, your organization, and the environment in which it operates
- Examine the practices that are building trust and those that may be breaking trust, and how to maintain and rebuild trus
- Learn how to build stronger relationships, which are the basis for the The Courage to Lead
- Learn how to combat the inevitable stresses and dangers that threaten your organization, team, and each individual in your charge
5:30pm - 6:30pm60 min
NETWORKING COCKTAIL
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- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
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- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
DAY 2
THURSDAY, NOVEMBER 16
SPEAKERS
SCHEDULE
Disciplined Action: Accelerate, renew, and extend the flywheel with discipline and creativity
MARSHALL GOLDSMITH
09:00am - 10:30am90 min
Achieving the Next Level of Success
- Creating behaviour change that lasts: Keys to becoming the people and organizations we want to become.
- Leading high performing teams: Increasing happiness and employee engagement
- Overcoming the bad habits that stifle already successful careers: The building blocks of self-discipline
- The importance of credibility and empathy in leading an earned life
Achieving the Next Level of Success
- Creating behaviour change that lasts: Keys to becoming the people and organizations we want to become.
- Leading high performing teams: Increasing happiness and employee engagement
- Overcoming the bad habits that stifle already successful careers: The building blocks of self-discipline
- The importance of credibility and empathy in leading an earned life
BREAK
10:30am - 11:15am45 min
_
- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
_
- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
PETER DIAMANDIS
11:15am - 12:30am75 min
A Road Map to Our Near Future
- What happens as AI, robotics, and virtual reality crash into 3D printing, blockchain, and global gigabit networks?
- How will these convergences transform today’s biggest industries?
- How will this change the way we raise our kids, govern our nations, and care for our planet?
- The meta-trends that will transform business and beyond
A Road Map to Our Near Future
- What happens as AI, robotics, and virtual reality crash into 3D printing, blockchain, and global gigabit networks?
- How will these convergences transform today’s biggest industries?
- How will this change the way we raise our kids, govern our nations, and care for our planet?
- The meta-trends that will transform business and beyond
LUNCH
12:30am - 2:00pm90 min
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- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
_
- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
TBD
2:00pm - 3:00pm60 min
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- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
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- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
ALLYSON FELIX
3:00pm - 4:00pm60 min
Striving for Greatness
- Insights on goal setting and the mindset necessary to go beyond perceived limits
- What it takes to perform at your best when the pressure is greatest
- Keys to developing the strength and creativity to overcome obstacles when they arise
- Staying motivated: Developing the desire to keep setting the bar higher year after year
- The fight against discrimination in all walks of life: Our responsibilities as leaders
Striving for Greatness
- Insights on goal setting and the mindset necessary to go beyond perceived limits
- What it takes to perform at your best when the pressure is greatest
- Keys to developing the strength and creativity to overcome obstacles when they arise
- Staying motivated: Developing the desire to keep setting the bar higher year after year
- The fight against discrimination in all walks of life: Our responsibilities as leaders
BREAK
4:00pm - 4:30pm30 min
_
- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
_
- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
CARLA HARRIS
4:30pm - 5:30pm60 min
Lead to Win
- Re-examining leadership fundamentals: From taking risks and creating a vision, to leveraging assets like relationships and partnerships
- How the great leaders excel at creating other leaders
- The key traits of being a transformational leader
- Common leadership gaps that could impede or damage any leader’s effectiveness
- Bringing intentionality to diversity and inclusion
Lead to Win
- Re-examining leadership fundamentals: From taking risks and creating a vision, to leveraging assets like relationships and partnerships
- How the great leaders excel at creating other leaders
- The key traits of being a transformational leader
- Common leadership gaps that could impede or damage any leader’s effectiveness
- Bringing intentionality to diversity and inclusion
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- _
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
Celebrating 20 years
of bringing together the world’s best minds
20 years
bringing together the world’s best minds
Register Today and Celebrate 20 Years of
The World Business Forum New York!
¿POR QUÉ ASISTIR?
APRENDIZAJE
Aprenda de los principales expertos del mundo del management. Actualice sus conocimientos sobre las últimas tendencias y temas clave para los líderes de hoy.
DEVELOPMENT
Sumérjase en la atmósfera inspiradora del evento y adquiera nuevas ideas fáciles de trasladar a cualquier ámbito de su vida. Ponga a prueba su estilo de liderazgo, descubra nuevas formas de abordar los desafíos y haga de la innovación el motor de su estrategia empresarial.
NETWORKING
Conecte con más de 2.000 ejecutivos C-suite de todos los sectores de la economía y regiones del mundo. El World Business Forum Madrid reúne a líderes, expertos y directivos en un ambiente idóneo para el networking. Nunca fue tan fácil ampliar su red de contactos.
REGÍSTRESE AHORA
Take Advantage of our Special Offer, Valid Until May 26
PLATINUM VIP
$3,690
$ 4,490
- Acceso a las conferencias y zona de exposición
- VIP Seating in Ring 1
- Certificado de asistencia
- Coffee breaks
- Almuerzo con el orador
- Registro específico
- Catering de lujo
- Acceso a la Sala Platino
GRUPOS
X5 $16,590
$22,450
X10 $29,490
$44,900
GOLD
$2,490
$ 3,990
- Acceso a las conferencias y zona de exposición
- Asientos de orquesta
- Certificado de asistencia
- Coffee breaks
GRUPOS
X5 $11,190
$19,950
X10 $19,890
$39,900
EMERALD
$2,390
$ 3,790
- Acceso a las conferencias y zona de exposición
- Ring 2 Seating
- Certificado de asistencia
- Coffee breaks
GRUPOS
X5 $10,690
$18,950
X10 $19,090
$37,900
Para inscribirte o cualquier información adicional call us at +1-212-317-9110 or write to us at info.us@wobi.com
CORPORATE TEAM
PACKAGES
Bring your entire team for a unique learning and networking experience and enjoy the following benefits.
- Acceso a los dos días de congreso
- Reserved location
- Exclusive registration counter
- Co-Branding Certificate
- Co-Branding Executive Summary
- Personalized badge
- Video summary with highlights of the event
- Access to event content On demand for 30 days
- Lunch with exclusive speaker for your guests
- Acceso a los dos días de congreso
- Reserved location
- Exclusive registration counter
- Co-Branding Certificate
- Co-Branding Executive Summary
- Personalized badge
- Video summary with highlights of the event
- Access to event content On demand for 30 days
- Lunch with exclusive speaker for your guests
$49,000
- Acceso a los dos días de congreso
- Reserved location
- Co-Branding Certificate
- Co-Branding Executive Summary
- Personalized badge
- Video summary with highlights of the event
- Access to event content On demand for 30 days
- Participation in lunch with speaker
OPORTUNIDADES DE PATROCINIO
Are you interested in leveraging the World Business Forum to help meet your business objectives?
Diseñamos soluciones de patrocinio adaptadas a sus necesidades y objetivos, para que su empresa rentabilice al máximo esta oportunidad.
- Brand positioning and awareness building for your products and services
- New business acquisition and prospecting
- Customized experiences for clients and prospects
- Executive visibility and thought leadership opportunities
- Private events for select invited guests (lunches, breakfasts, networking sessions featuring keynote speakers)
- In-company sessions with keynote speakers for company stakeholders
- Activations in networking areas
- Multiple channels for sharing your brand or product story with a unique audience of senior decision-makers
- Corporate ticket packages for key stakeholders
Exhibitor and Featured Company packages
In addition to our bespoke Main and Supporting Sponsorship packages, we also offer the following Exhibitor and Featured Company packages.
Please contact us at sponsors.us@wobi.com for more information.
TECHNICAL | $50000 |
• 5 World Business Forum Gold Ticket
• Brand in the WBF APP
• Brand in landing page and emails
• Logo on all communication pieces of the event
• Insert in the Welcome kit
• Stand for your brand
• 5 Mentions on WOBI´s social media
• 10% Ticket discounts for clients
EXHIBITOR | $25000 |
• 2 World Business Forum Gold Ticket
• Stand for your brand
• 1 Mentions on WOBI´s social media
• 10% Ticket discounts for clients
¡Ponte en contacto con nosotros en sponsors.us@wobi.com para obtener más información!
Our 2023 Sponsors and Partners
Jim Collins
Best selling author and one of the world’s most prestigious management thinkers
Driven by relentless curiosity and passion for his work, for more than a quarter of a century Collins has been researching what makes great companies tick. Jim began his research and teaching career on the faculty at the Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado, where he conducts research and engages with CEOs and senior-leadership teams.
In addition to his work in the business sector, Jim has a passion for learning and teaching in the social sectors, including education, healthcare, government, faith-based organizations, social ventures, and cause-driven nonprofits. Selected in 2017 by Forbes as one of the Greatest Living Business Minds, Collins has also authored or co-authored six books that have sold in total more than ten million copies worldwide, including classics such as Good to Great y Built to Last.
Business Excellence in Turbulent Times
- Disciplined People: Right People on the Bus, led by Level 5 Leaders
- Disciplined Thought: Confront the Brutal Facts, Clarify a Hedgehog Concept, Get the Flywheel Right
- Disciplined Action: Accelerate, renew, and extend the flywheel with discipline and creativity
- Building Greatness to Last: the foundations for an enduring great visionary company
Simon Sinek
Bestselling author and publisher, Optimism Press
Simon is an unshakeable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feeling safe wherever they are, and end the day fulfilled by the work they do.
Sigue compartiendo inspiración a través de sus libros superventas, como Start with WHY, Leaders Eat Last y The Infinite Game, así como de su podcast, A Bit of Optimism. Además, Sinek es el fundador de The Optimism Company, una empresa de aprendizaje y desarrollo del liderazgo, y publica a otros pensadores y emprendedores inspiradores a través de su asociación editorial con Penguin Random House llamada Optimism Press. Start with WHY, Leaders Eat Last y The Infinite Game, as well as his podcast, A Bit of Optimism. In addition, Simon is the founder of The Optimism Company, a leadership learning and development company, and he publishes other inspiring thinkers and doers through his publishing partnership with Penguin Random House called Optimism Press.
Leading and Managing Talent Through the Infinite Game
- Explore a new way of looking at your leadership, your organization, and the environment in which it operates
- Examine the practices that are building trust and those that may be breaking trust, and how to maintain and rebuild trus
- Learn how to build stronger relationships, which are the basis for the The Courage to Lead
- Learn how to combat the inevitable stresses and dangers that threaten your organization, team, and each individual in your charge
Allyson Felix
Athlete, icon, entrepreneur, and advocate, Allyson Felix is the most decorated track & field Olympian in U.S. history. An eleven-time Olympic medalist, seven-time Olympic Champion and world record holder, she has won a mind-blowing twenty-nine global medals at the Olympics and World Championships. Felix has redefined athletics as she continues to cement her iconic status on and off the track. She is an investor in multiple companies, serves as an advisor to a female-led and focused venture fund, and is the Founder of her own shoe company, Saysh.
Passionate about her community, Felix serves on the Board of Directors for &Mother, Right to Play, and others. She has received numerous accolades for her athletics and her advocacy, including being named to TIME’s “100 Most Influential People of the Year” in both 2020 and 2021 as well as the Sports Illustrated “Unrelenting List.”
Striving for Greatness
- Insights on goal setting and the mindset necessary to go beyond perceived limits
- What it takes to perform at your best when the pressure is greatest
- Keys to developing the strength and creativity to overcome obstacles when they arise
- Staying motivated: Developing the desire to keep setting the bar higher year after year
- The fight against discrimination in all walks of life: Our responsibilities as leaders
Carla Harris is Senior Client Advisor at Morgan Stanley, responsible for increasing client connectivity and penetration to enhance revenue generation across the firm. With extensive industry experience in the technology, media, retail, telecommunications, transportation, industrial, and healthcare sectors, Carla sits on a number of financial and philanthropic boards, and currently chairs the National Women’s Business Council. She has been named to Fortune Magazine’s list of “The 50 Most Powerful Black Executives in Corporate America”, U.S. Bankers “Top 25 Most Powerful Women in Finance” and is the author of Strategize to Win and Expect to Win. She is also the host of Webby Award-Winning Podcast, Access & Opportunity with Carla Harris.
Lead to Win
- Re-examining leadership fundamentals: From taking risks and creating a vision, to leveraging assets like relationships and partnerships
- How the great leaders excel at creating other leaders
- The key traits of being a transformational leader
- Common leadership gaps that could impede or damage any leader’s effectiveness
- Bringing intentionality to diversity and inclusion
Ginni Rometty
BUSINESS TRANSFORMATION
Expresidenta y CEO de IBM
Virginia M. (Ginni) Rometty is the former Chairman, President, and CEO of IBM. Under her leadership, IBM transformed, building a foundation for a new era of technology, while achieving record results in diversity and inclusion. She also championed the reinvention of hiring and education, including the explosive growth of an innovative high school program to prepare the workforce of the future in twenty-eight countries.
Through her work with the Business Roundtable, Rometty helped redefine the purpose of the corporation. Today, she serves on multiple boards and is co-chair of OneTen, an organization of companies committed to upskilling, hiring, and promoting one million Black Americans over the next ten years into family-sustaining jobs.
Leading Positive Change
- Exercising good power: How to drive meaningful change in positive ways
- Meeting the challenge of building belief and trust on the path to real change
- How to engage multiple stakeholders when implementing a new strategic direction
- Making tough choices and staying resilient when times are tough
- How good power can scale to address urgent societal issues, even in polarizing times
Award-winning marketer and professor at the Ross School of Business
As the Chief Strategy Officer at Wieden+Kennedy New York, and a marketing professor at the Ross School of Business, University of Michigan, Marcus Collins bridges the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His much anticipated, upcoming book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement.
THE FUTURE OF BRANDS
- Por qué la cultura es el vehículo más poderoso para influir en el comportamiento y qué significa esto para las marcas.
- La física subyacente del funcionamiento de la cultura y cómo aprovechar su influencia para que la gente pase a la acción.
- Qué necesitan las marcas para interactuar eficazmente con las comunidades.
- Entender el consumo como un acto cultural - y las implicaciones para las marcas del mañana
- From Beyonce to the Fortune 500 – sharing practical lessons from the field
Diamandis
Founder and executive chairman of the XPRIZE Foundation
Named by Fortune as one of the “World’s 50 Greatest Leaders,” Peter H. Diamandis is the founder and Executive Chairman of the XPRIZE Foundation, which leads the world in designing and operating large-scale incentive competitions. As an entrepreneur, Diamandis has started over 20 companies in the areas of longevity, space, venture capital and education. He is co-founder of BOLD Capital Partners, a venture fund with $250M investing in exponential technologies, and co-founder and Vice Chairman of Celularity, Inc., a cellular therapeutics company. Diamandis is also the bestselling author of three books: Abundance – The Future Is Better Than You Think, BOLD – How to go Big, Create Wealth y Impact the World and The Future is Faster Than You Think.
A Road Map to Our Near Future
- What happens as AI, robotics, and virtual reality crash into 3D printing, blockchain, and global gigabit networks?
- How will these convergences transform today’s biggest industries?
- How will this change the way we raise our kids, govern our nations, and care for our planet?
- The meta-trends that will transform business and beyond
World’s most influential leadership coach
World-renowned business educator and coach, Dr. Marshall Goldsmith is ranked as the #1 Executive Coach in the world. As an educator and coach, Goldsmith helps executives understand how our beliefs and the environments we operate in can trigger behaviors – both positive and negative. Through simple and practical advice, he helps them achieve and sustain positive behavioral change to drive positive impact on their organization. Goldsmith is the author and editor of 36 books which include What Got You Here Won’t Get You There y Triggers, both recognized by Amazon as two of the Top 100 Leadership & Success Books Ever Written.
Achieving the Next Level of Success
- Creating behaviour change that lasts: Keys to becoming the people and organizations we want to become.
- Leading high performing teams: Increasing happiness and employee engagement
- Overcoming the bad habits that stifle already successful careers: The building blocks of self-discipline
- The importance of credibility and empathy in leading an earned life
STRATEGY
Reconocido hostelero y autor de Unreasonable Hospitality
Will Guidara is the co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad restaurants, and Made Nice. Will was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie. Under his leadership the restaurant has gone on to receive numerous accolades, including four stars from the New York Times, three Michelin stars, and in 2017 was given the highest ranking on the list of the World’s 50 Best Restaurants. He is the author of the recently published and critically acclaimed book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect.
The Remarkable Power of Giving People More Than They Expect
- Why every business can choose to be a hospitality business
- What it takes to transform ordinary transactions into extraordinary experiences
- Creating a culture that is capable of delivery and sustaining the highest levels of service
- why the answer to some of the most pernicious business dilemmas is to give more not less
- How to find the magic in what we do—for ourselves, the people we work with, and the people we serve