10&11 JULY

What to expect from the World Business Forum

Relive the 10th edition of the World Business Forum Sydney


André Agassi











Generative AI





Digital Strategy

Author, Philanthropist, Education Advocate and Former #1 Ranked Tennis Player and Multi Grand Slam Champion

Widely regarded as one of the greatest tennis players in history, Andre Agassi amassed an impressive record of 60 men’s singles titles, which included capturing eight Grand Slam championships, during his illustrious 20-year career. A former world no.1, Agassi went on to etch his name in the annals of tennis history by becoming the first male player ever to achieve the remarkable feat of winning all four Grand Slam titles and an Olympic gold medal. He was also a member of three winning Davis Cup teams in 1990, 1992, and 1995. 

Agassi also was notable for the charitable ventures he undertook, including the founding of the Andre Agassi Foundation (1994) to aid at-risk children. This foundation has played a pivotal role in education reform, raising over $180 million. His highly acclaimed autobiography, Open, was published in 2009 and it soared to the number one spot on the New York Times bestseller list. In recognition of his contributions to the sport, Agassi was rightfully inducted into the International Tennis Hall of Fame in 2011.

World renowned business thinker and management innovator

Gary Hamel is one of the world’s most influential and iconoclastic business thinkers who has led transformational efforts in some of the world’s most notable companies helping to create billions of dollars in shareholder value. For over four decades, Hamel has served on the faculty of the London Business School and he is the director of the Management Lab. Hamel is an author of landmark books such as Competing for the Future, The Future of Management and Humanocracy: Creating Organizations as Amazing as the People Inside Them.

 The Wall Street Journal has ranked Hamel as the world’s most influential business thinker, and Fortune magazine has called him “the world’s leading expert on business strategy”.

Former Chairman and CEO, Hewlett-Packard Company and Bestselling Author

A passionate, articulate advocate for problem-solving, innovation, and effective leadership, Carly Fiorina was the first woman ever to lead a Fortune 50 company when she was recruited to lead Hewlett-Packard (HP) in 1999. Under her leadership, revenue grew, innovation tripled, growth quadrupled, and HP became the 11th largest company in the U.S

Her breadth of experience spans from marketing to manufacturing; from sales to strategic planning; from HR to R&D; from finance to engineering to supply chain and logistics. She has led teams and organizations in the private, public and social sectors. Today she is the Founder and Chairman of Carly Fiorina Enterprises, and of Unlocking Potential, a non-profit organization that invests in human potential by supporting local leaders who are solving problems in their communities and places of work.

Global thought leader on Positive Psychology and Leadership

An expert on Leadership and Positive Psychology, Tal Ben-Shahar combines scientific studies, scholarly research, self-help advice, and spiritual principles to teach people how to optimize their success and happiness. Ben-Shahar received his PhD in Organizational Behavior from Harvard University and today consults and lectures around the world to executives in multinational corporations, Fortune 500 companies and educational institutions.

A serial entrepreneur, Ben-Shahar is the co-Founder and Chief Learning Officer of Happiness Studies Academy, Potentialife, Maytiv, and Happier.TV. He is also the author of the international best seller, Being Happy and Happier, No Matter What.

Leading expert on Digital Transformation and disruptive growth strategies

For the past two decades, Charlene Li has been helping people see the future. Named by Fast Company as one of the most creative people in business, Li is an expert on digital transformation and disruptive growth strategies. Currently, Li serves as Chief Research Officer at PA Consulting, where she leads the company’s thought leadership program. She was also the Founder of Altimeter Group, an analyst firm that was acquired in 2015 by Prophet.

She’s the author of the New York Times bestseller, Open Leadership, as well as Groundswell, and The Disruption Mindset. Her upcoming book, Megatransformation: A Rigorous & Practical 90-day Strategy for Thriving with Generative AI, co-authored with Katia Walsh, provides a comprehensive guide to generative AI, with a special focus on business strategy and the leadership capabilities needed to succeed in this rapidly evolving landscape.

Chief Strategy Officer at Wieden+Kennedy New York and Professor of Marketing at the Ross School of Business

As the Chief Strategy Officer at Wieden+Kennedy New York, and a marketing Professor at the Ross School of Business, University of Michigan, Marcus Collins bridges the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Collins has developed a practice for creating culturally contagious ideas that inspire people to take action. In addition, he served as Head of Digital Strategy for Beyoncé.

His acclaimed book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement.

Senior Research Scientist at the MIT Sloan School of Management

Peter Weill, Senior Research Scientist and Chairman Emeritus of the Center for Information Systems Research at the MIT Sloan School of Management, helps organisations design and leverage a powerful digital strategy so they can better compete in the 21st century. For years, he has been helping boards and executives digitally transform their institutions so they can exponentially scale business and sustain growth well into the future. 

He has conducted workshops for executive committees and boards of more than 50 companies globally, and for key conferences, including the CEO summits of both Microsoft and SAP. Weill also educates leaders about the role, value and governance of digitization within enterprises and their ecosystems. 


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